PKB

Following on from the Foundation/Corporation split and in preparation for the Firefox 1.5 release, we’d like to significantly reorganize our web content over the next few weeks. The big picture is that we want to move to separate sites for the end user (mozilla.com), Foundation (mozillafoundation.org) and developer (mozilla.org) audiences.

Much of this plan is a continuation of what we’ve been doing to better organize our web site presence and to focus our content for specific users.

Addons, SpreadFirefox, and Devmo are good examples of where we’ve made progress in the last year in better targeting our various audiences. mozilla.com and mozillafoundation.org are next in line.

What follows is the current plan; comments are welcomed.

mozilla.com
With the launch of Firefox 1.5, Firefox and Thunderbird product content currently on mozilla.org will migrate to mozilla.com. We’ll also be doing a minor refresh of the site’s look and feel. mozilla.com will become the primary end user site for Firefox, Thunderbird and the Mozilla Corporation.

mozillafoundation.org
Information about the Mozilla Foundation will move to mozillafoundation.org. This will be where members of the community can get involved with and keep up to date with what the Foundation is doing, as well as learn about the Foundation’s history, mission and people.

developer.mozilla.org
The Mozilla Developer Center will continue to ramp up as the primary destination for developers who are building for and on top of the Firefox platform to find reference content, code and other resources.

mozilla.org
While we establish the new sites, mozilla.org will continue to act as a landing page and will help redirect people to the most appropriate sites for specific audiences. After we launch Firefox 1.5, mozilla.org will continue to be home to tools and resources for the various projects making up the overall Mozilla project.

spreadfirefox.com
spreadfirefox.com will continue as the hub for our community marketing efforts supporting Firefox. The site will be overhauled with a look and feel refresh as well as new project tools.

addons.mozilla.org
The Mozilla Add-Ons site will continue to be a primarily end user facing site for people looking to extend their Mozilla software with extensions, plugins and themes. It will also continue to feature tools for developers to submit their add-ons to the site.

numen (n(y)oo’-men) n. a spiritual force or influence often identified with a natural object, phenomenon or locality (pl. numina)

So this is the part of the blog where I tell you who I am.

I’m the father of a de-lovely two-and-a-half-year-old daughter, and the husband of a gifted artist. I live in Oakland, California, home to (in no particular order) Jack London, Angela Davis, Children’s Fairyland, Ishmael Reed, Lake Merritt, MC Hammer and Del tha Funkee Homosapien.

I’m the new director of product marketing for Mozilla Corporation, and I am damned happy to be here.

It’s a dream job for me, and it’s going to be an adventure spreading the word about who Mozilla is and why what we do matters.

I’ve worked in technology for most of my career. My first job after college was as an interactive scriptwriter and associate product manager at Spectrum HoloByte, where we made computer games based on Star Trek: The Next Generation.

I left Spectrum after several years to work for the Milarepa Fund. Milarepa was hosting the first Tibetan Freedom Concert in Golden Gate Park, San Francisco. I remember the guys from Sonicnet set up a live webcast from the shows, although how they managed to pull that off in 1996, in the middle of the park, still boggles me. It was a beautiful two days in every sense. Greets to the M. crew if you are reading this now in 2005.

After helping to start up a television advertising company, I worked for two years as an independent web producer. Then it was off to business school, and product marketing at Adobe Systems, where I launched PageMaker, InDesign CS PageMaker Edition and Creative Suite 2.

Which brings us to today.

My intent is to use this blog to promote Mozilla’s mission, and to demystify how we make our marketing decisions. I read a number of marketing blogs, and I’m struck by how much is presumed about the level of inside knowledge a reader already has about the practice of marketing. I’ll try as much as I’m able to share what I’ve learned over the past several years of school and work when I post about things we’re doing.

I’m glad to be here as part of the Mozilla community.