PKB

riding a wave

May 29th, 2007 | Category: Marketing

Another sign of the times.

Yvon Chouinard, founder of Patagonia, on the company’s move into water sports:

Even more important to Patagonia’s success is the thinking behind its contrarian move, as articulated by its founder, Yvon Chouinard: “We’re getting into the surf market because it’s never going to snow again and the waves are going to get bigger and bigger,” he told Fortune magazine.

Via Fast Company.

3 Comments so far

  1. seamus May 30th, 2007 4:44 pm

    By that logic, the hot new surfing destination will be Sacramento.

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