PKB

Sonyon: weird, melancholy, awesome Korean toys.

“We were trying to imagine a boy in the future,” says founder Kim Bo-min, “and all the things that boy would hold in his imagination.”

“People who dream would most enjoy the brand,” adds Lee Joo-eun, Kim’s business partner.

“You could say Sonyon is analogous to Peter Pan.” But without the Disney-fied sheen of eternal happiness; Sonyon is still, after all, Korean. “When you walk around Seoul, you experience both happiness and sadness in the things you come across. Likewise, Sonyon lives somewhere between a happy place and a sad one.”

Via Theme Magazine.