PKB

I’ve been invited to give a talk this weekend on the marketing career path at Stanford University’s second annual “I Don’t Know to CEO” conference. It’s a student-run event to help undergraduates get exposure to a set of different business roles. I’ll be talking about community powered marketing with Alex Polvi, sharing Mozilla’s non-traditional approach towards marketing, and reviewing case studies of successful grassroots campaigns we’ve launched. Our workshop runs from 3:00 to 3:45 Saturday in Old Union. More details are on the idk2ceo site.