Scott is a co-founder of Salon, and this excerpt is from his essay on “Blogging, empowerment, and the ‘adjacent possible.'”
One way to assess the impact of blogging is to say that the number of people who have had the experience of writing in public has skyrocketed over the course of the last decade. Let’s say that, pre-Internet, the universe of people with experience writing in public — journalists, authors, scholars — was, perhaps, 100,000 people. And let’s say that, of the hundreds of millions of blogs reported to date, maybe 10 million of them are sustained enough efforts for us to say that their authors have gained real experience writing in public. I’m pulling these numbers out of a hat, trying to err on the conservative side. We still get an expansion of a hundredfold.
Each of these people now has an entirely new set of ‘adjacent possibilities’ to explore. What they make of those opportunities will shape the next couple of decades in important, and still unpredictable, ways.