It occurs to me that “marketing” could start to be much better understood if it was called “applied psychology.”1 (With the relevant outcomes being measurable and ideally repeatable impacts on whatever the organization most values.)
1Microeconomics is the other field of study that I find useful in my work, but adding that to a rebrand would only make things less clear.

Game Mechanics and the Real World

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more about “DICE 2010: Design Outside the Box“, posted with vodpod

This talk by game designer Jesse Schell is fascinating and well worth watching.

Jesse generalizes some of the principles behind the success of Facebook games like Farmville, many of which are ultimately rooted in basic human psychology. He then extrapolates how these principles may play out in real world settings as Moore’s Law enables the embedding of sensors and cameras in things as mundane as toothbrushes – with the potential for effecting massive changes in human behavior.

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